In a world where Facebook generates four million likes every minute, and in which more than 100 million photos are uploaded to Instagram daily, both influencers and brands need to build a following of targeted, engaged consumers to be relevant. The alternative is obscurity and no brand recognition.
Alexanders Grace (AG) serves as a ready-made pipeline for organic engagement with brands’ products and services. AG’s proprietary technology solves transparency and attribution issues that brands have struggled with for years while trying to measure campaign ROI.
AG accounts for present realities such as the value of engagement rate: the total number of likes, comments, and shares, is the best indicator of campaign effectiveness.
Higher engagement rates lead to more awareness, conversions, and quantifiable ROI.
Influencer searches on AG include public access to Influencer Trust Scores (ITS), a rating that factors effectiveness, reach, value, performance, and most importantly, engagement rates.