The Paramount Importance of Data Literacy

In Analytics Week, Jelani Harper writes that in the contemporary workplace, there’s scarcely a business unit, business function, or business process that doesn’t rely on data in some way. Exploiting data for its full enterprise worth requires more than simply having the proper tools, networking systems, and IT departments.

It requires data literacy, which is becoming an invaluable skill or fluency throughout most organizations in a world in which data—as well as timely and accurate analyses of them—are playing an ever greater role in the effectiveness of employees of all types.

The forthcoming webinar entitled “Creating Active Intelligence with Arria and Qlik Sense” on September 30, between 2 and 3 p.m. ET, is dedicated to explaining a variety of ways in which firms can increase data literacy for their multitude of workers. With IDC predicting a ten-fold increase in the amount of data organizations will contend with by 2025, this competency is no longer relegated to the realm of data analysts.

Instead, it’s now become vital for your average business end user to be well versed in the fundamentals of analytics, data storytelling, and data access to be able to employ this critical resource—data—as a means of improving his or her respective ability to perform better, both individually and collectively, across departments and organizations.

Self-Service Analytics

Data literacy is significantly enhanced by two not entirely distinct aspects of data management: self-service analytics and Natural Language Generation (NLG). Don't stop now -- click here for the full story.

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About JMRConnect

JMRConnect is an award-winning public relations, digital and influencer communications agency that helps brands connect to their target audience.

"Employee Advocacy Platform, CEI, Wins 2017 SABRE Award for "Best Marketing Technology"

"The most proactive agency I've ever worked with!" - Samantha Osowski, SVP Marketing for Yorktel

Our clients' successful campaigns are marked by tier-1 media coverage, thought leadership, 3rd-party recognition, and multi-channel visibility. Engaging both internal and external stakeholders transforms friends, followers, and industry leaders into loyal brand advocates.

"Shaping Influence Worldwide®: A trademarked, 360-degree approach to telling your brand's story with focus, consistency and authenticity, across every medium."

Social media has changed both how, and from where people receive and consume news and information. For advocacy to be effective, messages must not only reach your target audience, but also resonate across multiple channels to impact opinions, build brand trust, and solidify reputations. Our 360-degree approach leverages traditional, interactive digital, and social engagement to tell your story with focus, consistency and authenticity, across every medium.

visit www.jmrconnect.net


Contact