Sound Science & Transparency for the CBD Industry

Sound Science & Transparency for the CBD Industry

An interview with Dr. Allison Justice, Founder of the Hemp Mine.

COMMITMENT TO RESEARCH AND SOUND SCIENCE

In an industry dominated by trial-and-error methods and generational knowledge, Dr. Allison Justice, Founder of the Hemp Mine, makes a point of bringing scientific rigor to her company’s processes.

Recently, she’s been conducting experiments to dispel myths about drying, curing, and other post-cultivation processes.

CONNECTING WATER ACTIVITY AND CANNABIS WITH METER GROUP'S SKALA SOLO
CONNECTING WATER ACTIVITY AND CANNABIS WITH METER GROUP'S SKALA SOLO

As the industry stands now, there’s very little research about post-harvest physiology. Drying and curing methods vary wildly from company to company. There are no standards and little understanding of when each step has been completed or even why each post-harvest action should be taken in the first place.

“Curing could be three days for one grower, then it could be 14 days, 30 days for another … there’s theory all over it,” Justice says. “[Some growers say that curing] is about removing nutrients, which makes no sense. Or that it’s about the exchange of gasses – okay, well, which gasses and how can we make the process better? We don’t know yet.”

In one experiment, Dr. Justice added an array of sensors to a sealed cannabis curing bucket and measured what changes occurred during curing. She measured carbon dioxide, oxygen, ethylene, humidity, and water activity, along with other parameters.

“One really big takeaway from that project was that curing is a homogenization process,” Justice says. “We found that the water activity was lower when we started curing then at the end when we tested again. The theory isn’t that water somehow got into the bucket and made everything a higher water activity. It’s that all the buds are homogenizing. A lot of people guessed that, but I think this was the first time that anybody put a number on it – but obviously, there’s so much more to learn. We’re just touching the surface here.”

 

About JMRConnect

JMRConnect is an award-winning public relations, digital and influencer communications agency that helps brands connect to their target audience.

"Employee Advocacy Platform, CEI, Wins 2017 SABRE Award for "Best Marketing Technology"

"The most proactive agency I've ever worked with!" - Samantha Osowski, SVP Marketing for Yorktel

Our clients' successful campaigns are marked by tier-1 media coverage, thought leadership, 3rd-party recognition, and multi-channel visibility. Engaging both internal and external stakeholders transforms friends, followers, and industry leaders into loyal brand advocates.

"Shaping Influence Worldwide®: A trademarked, 360-degree approach to telling your brand's story with focus, consistency and authenticity, across every medium."

Social media has changed both how, and from where people receive and consume news and information. For advocacy to be effective, messages must not only reach your target audience, but also resonate across multiple channels to impact opinions, build brand trust, and solidify reputations. Our 360-degree approach leverages traditional, interactive digital, and social engagement to tell your story with focus, consistency and authenticity, across every medium.

visit www.jmrconnect.net


JMRConnect
225 E. Redwood Street
Baltimore MD 21202