Skyview Acquisition of OMM Shows Potential of Immersive Experiences in Capital Markets and Retail Banking

Recently, Skyview announced its acquisition of OMM, a leading experiential design, sport technology and immersive experiences company whose clientele include household brand names like Nike, the Premier League, Wembley Stadium, Samsung, Foot Locker and the NFL, Several financial institutions have already begun leveraging immersive technologies to improve service delivery and employee training.

In the rapidly evolving landscape of financial services, the adoption of immersive experiences is emerging as a transformative force that could redefine how banks and capital markets engage with clients and employees. Immersive experiences, which encompass technologies like virtual reality (VR) and augmented reality (AR), offer novel ways to blend digital interfaces with physical environments, opening up a host of opportunities for innovation within the financial sector.

Immersive technologies can significantly enhance customer engagement by creating more interactive and personalized experiences. For instance, imagine virtual reality tours of bank branches where customers can explore services and products from the comfort of their homes. Additionally, augmented reality can offer personalized investment simulations, allowing clients to visualize potential investment outcomes overlaid onto their current portfolio.

Jeff Kaplan, CEO of SkyView Innovations, highlights the strategic importance of innovation in financial services, stating, “To remain competitive and relevant, financial institutions must embrace emerging technologies that can reshape customer experiences and streamline operations.”

Check out the full scoop here in Global Banking & Finance Review >>>