“The IMA was founded on four key values as a foundation for success in today’s highly competitive business environment: integrity, communication, professionalism and education,” said IMA Chairman and Founder, Sinan Kanatsiz. “We take pride in developing relationships with our members and providing them with the resources necessary for success. The members of IMA are dedicated to building a voice and creating standards for Internet marketing on a global basis.”
The IMA Mid-Atlantic Group will serve as an open platform for business and economic development; education and skills training; and as an interactive forum through which to network, share best practices and collaborate. In addition to hosting numerous executive summits, networking receptions and other events, the IMA offers marketing opportunities for businesses via webinars, whitepapers, sponsorships and more.
Of note is that through its IMA Certified Internet Marketer (CIM) professional certification program, the Internet Marketing Association provides individuals with the foundational Internet marketing education needed to succeed in today’s fast-changing online business environment.
“The Mid-Atlantic region has established itself as a center of marketing excellence and innovation; areas like Baltimore and Washington corridor have created a vibrant, exciting environment that fosters growth and exemplifies the entrepreneurial spirit of this industry,” said Razzak. “I am honored to be working with such an esteemed group and look forward to engaging with like-mind people who will support a community built on education, idea sharing and collaboration.”
A tenured industry professional who has been involved in communications, marketing, public affairs, and political consulting for twenty years, Razzak brings a proven track record servicing organizations in the technology, financial services, healthcare, marketing, and energy sectors. He is recognized for leading creative, successful campaigns that combine strategic programming with precision tactical execution.
“Skyrocketing adoption of content marketing, social engagement and other innovative practices have created a true paradigm shift that has blurred the lines between advertising, marketing and public relations,” added Razzak.
“To survive and thrive in today’s market,” he continued, “practitioners need to embrace new ideas that help their clients achieve tangible results and sustainable, elevated brand awareness. If one can’t quantify the value of their efforts, they’ll soon find that their services are no longer needed.”