Converting brand excitement into sales: building your business through employee advocacy

Converting brand excitement into sales: building your business through employee advocacy

Who speaks for you in the marketplace?

If it’s your ad agency, you’re at least getting the word out. But you can go much further by getting the people who work for you to carry that same message, only in a less scripted way your current and potential customers will instantly find more authentic.

Imagine for a minute that your sales team had the ability to exponentially amplify visibility for case studies, whitepapers, blogs and other strategic content with prospects and partners through a simple click of their mouse?

That is the power of employee advocacy programs that make it easy and rewarding for people to share brand-approved messaging and content on social media, which, per an Inc. article, results in a 5x increase in web traffic and 25% more leads.

That might sound like a point of debate, until you consider this: Only 15 percent of people trust recommendations from brands, while a whopping 84 percent trust recommendations from people they know, and sales representatives using social media outsell 78% of their peers, according to WeRSM.

Starting to see the connection?

Telecom Reseller has the full story....

About JMRConnect

JMRConnect is an award-winning public relations, digital and influencer communications agency that helps brands connect to their target audience.

"Employee Advocacy Platform, CEI, Wins 2017 SABRE Award for "Best Marketing Technology"

"The most proactive agency I've ever worked with!" - Samantha Osowski, SVP Marketing for Yorktel

Our clients' successful campaigns are marked by tier-1 media coverage, thought leadership, 3rd-party recognition, and multi-channel visibility. Engaging both internal and external stakeholders transforms friends, followers, and industry leaders into loyal brand advocates.

"Shaping Influence Worldwide®: A trademarked, 360-degree approach to telling your brand's story with focus, consistency and authenticity, across every medium."

Social media has changed both how, and from where people receive and consume news and information. For advocacy to be effective, messages must not only reach your target audience, but also resonate across multiple channels to impact opinions, build brand trust, and solidify reputations. Our 360-degree approach leverages traditional, interactive digital, and social engagement to tell your story with focus, consistency and authenticity, across every medium.

visit www.jmrconnect.net


JMRConnect
225 E. Redwood Street
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Baltimore MD 21202