Creating and distributing content for social media does not have to be a daunting task. If you're craving an easy way to boost your engagement, look no further than JMRConnect CEI (connect-engage-influence), a customizable employee advocacy platform from Shaping Influence® PR.
Employee advocacy is one of the most effective, cost-efficient ways to amplify the reach of your social media posts. With CEI, employees can easily spread your approved brand messages, organically, to a much wider audience.
One click takes content viral, extending earned media value while promoting approved brand messages on multiple channels
Using CEI allows businesses to create content for social media, monitor their brand's reach, engage and promote employees’ social selling and advocacy all with one platform.
RESULTS FROM A RECENT CLIENT CAMPAIGN
Our clients are constantly surprised by just how effective of a program this is for expanding their social media presence across multiple platforms. On average, each post via CEI receives at least 8x more engagement than posts without employee advocacy.
Businesses are always looking for new ways to amplify the reach of their content. While many have experimented with influencer marketing and strategic partnerships, recommendations - or posts - from a trusted source consistently inspires action.
As first-person recommendations and not promoted content, CEI posts are inherently authentic, reinforcing brand credibility and integrity.
What employees should be recognized for their advocacy?
All of them! The more advocates you have sharing content, the stronger your social presence becomes. And if you've hired the right sales and business development personnel, each time an employee shares a post, their connections (i.e. customers, prospects, partners, influencers) see company messages in their feeds.
Incentivizing sharing with prizes is a great way to entice social sharing.
One strategy we use to spark and sustain adoption is gamification. Internal contests incentivize employees with healthy competition and the promise of a reward for their participation. For example, our most recent campaign asked all advocates to share their company's latest news and blogs, as well as invites to webinars. We find that this approach consistently leads to more content being posted and more positive feedback from followers.
Advice for Public Relations pros and social media marketers who are interested in social selling.
It's important to embrace social as a marketing channel for extending the reach of media coverage, whitepapers, thought leadership, case studies, videos, and more. Make sure your online community management strategy is robust enough to support audiences on all social platforms.
One reason we love CEI is the visibility into real-time intelligence. CEI harnesses analytics to quantify engagement, attribution, and the reach of content.
Clients in all industries find that that by combining CEI with social listening, they can generate more actionable insights from outside their company walls.
Visit our CEI page to learn more about how your business can amplify its content with employee advocacy.