Artificial Intelligence Takes Over Social Media

When underpinned by contemporary advancements in Artificial Intelligence, the power of influence is never as irresistible as it is with today’s applications of social media.

Alexander’s Grace, which yesterday announced angel funding from Steven DeCastro, is a recently released social media platform that employs Artificial Intelligence to optimize online marketing results in a way that influences everything from traditional campaigns to political ones.

The site enables brands of any variety to search for and solicit the involvement of influencers in nearly any walk of life. It contains perks for influencers to engage with the platform and additional mechanisms for them to maximize their utility for raising awareness around any apposite marketing objective.


“We wanted to make it a free platform for influencers to sign up where we can give them all the solutions they need to build a business,” reflected Alexander’s Grace CEO Brad Bergersen.

“We’re platform agnostic, so when users sign up we’re going to link their Twitter, their TikTok, their Instagram, their Facebook and all their handles, so we can access all of them.” Connecting brands with the Right Influencers Connecting brands with the Right Influencers


Thus, when brands want to build awareness around a certain campaign or simply increase their conversion rates for current efforts, they can readily identify who the most salient influencers are to accomplish that goal.

“We’re able to not only aggregate influencers together to get them to do various campaigns, but we can micro-target the influencer to the exact type of profile that you want to market to or sell to,” Bergersen noted.

Influencer Trust Score

The key to readily determining which influencers have the most sway with a particular audience is the Influencer Trust Score that’s foundational to Alexander’s Grace. According to Bergersen,

“This Influencer Trust Score is going to assign an actual appraisal value to what you’re worth to follow someone, to what you’re worth to post for someone on Instagram or Twitter or TikTok.”



The score itself is a normalized ranking between 0-100 that begins with a baseline of 70 for all new users or influencers. It’s based on interactions (likes, comments, retweets, etc.) with social media channels.

Engagement Rate: Defined

“The way that we defined average engagement rate is the sum of your interactions over time, and that derives an engagement rate decimal, like a value, which is a weighted factor in how we get to a normalized score,” offered Alexanders Grace CTO Scott Mitchell. The score also relates to other factors like how many followers an influencer has, which puts them in different stratifications.



Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About JMRConnect

JMRConnect is an award-winning public relations, digital and influencer communications agency that helps brands connect to their target audience.

"Employee Advocacy Platform, CEI, Wins 2017 SABRE Award for "Best Marketing Technology"

"The most proactive agency I've ever worked with!" - Samantha Osowski, SVP Marketing for Yorktel

Our clients' successful campaigns are marked by tier-1 media coverage, thought leadership, 3rd-party recognition, and multi-channel visibility. Engaging both internal and external stakeholders transforms friends, followers, and industry leaders into loyal brand advocates.

"Shaping Influence Worldwide®: A trademarked, 360-degree approach to telling your brand's story with focus, consistency and authenticity, across every medium."

Social media has changed both how, and from where people receive and consume news and information. For advocacy to be effective, messages must not only reach your target audience, but also resonate across multiple channels to impact opinions, build brand trust, and solidify reputations. Our 360-degree approach leverages traditional, interactive digital, and social engagement to tell your story with focus, consistency and authenticity, across every medium.