Alexander’s Grace, which yesterday announced angel funding from Steven DeCastro, is a recently released social media platform that employs Artificial Intelligence to optimize online marketing results in a way that influences everything from traditional campaigns to political ones.
The site enables brands of any variety to search for and solicit the involvement of influencers in nearly any walk of life. It contains perks for influencers to engage with the platform and additional mechanisms for them to maximize their utility for raising awareness around any apposite marketing objective.
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“We wanted to make it a free platform for influencers to sign up where we can give them all the solutions they need to build a business,” reflected Alexander’s Grace CEO Brad Bergersen.
“We’re platform agnostic, so when users sign up we’re going to link their Twitter, their TikTok, their Instagram, their Facebook and all their handles, so we can access all of them.”
Thus, when brands want to build awareness around a certain campaign or simply increase their conversion rates for current efforts, they can readily identify who the most salient influencers are to accomplish that goal.
“We’re able to not only aggregate influencers together to get them to do various campaigns, but we can micro-target the influencer to the exact type of profile that you want to market to or sell to,” Bergersen noted.
Influencer Trust Score
The key to readily determining which influencers have the most sway with a particular audience is the Influencer Trust Score that’s foundational to Alexander’s Grace. According to Bergersen,
“This Influencer Trust Score is going to assign an actual appraisal value to what you’re worth to follow someone, to what you’re worth to post for someone on Instagram or Twitter or TikTok.”
The score itself is a normalized ranking between 0-100 that begins with a baseline of 70 for all new users or influencers. It’s based on interactions (likes, comments, retweets, etc.) with social media channels.
Engagement Rate: Defined
“The way that we defined average engagement rate is the sum of your interactions over time, and that derives an engagement rate decimal, like a value, which is a weighted factor in how we get to a normalized score,” offered Alexanders Grace CTO Scott Mitchell. The score also relates to other factors like how many followers an influencer has, which puts them in different stratifications.