A.I. Meets Analytics in Boost-Arria Partnership, Personalizing Advanced Stats

Sports betting, media and e-commerce empowered to deliver engaging fan experiences with AI and data-driven NLG storytelling. No-code platform allows content creators to build, deploy and scale authentic, personalized sports stories, betting insights

As analytics continue to permeate the sports world, data-driven insights have increasingly become a commercial opportunity.

For media companies, commerce brands and sportsbooks, the new no-code platform can augment their existing copy with deeper data, contextual insights and analysis.

The Arria x Boost platform enables content creators to craft custom, AI-generated narrative content using a no-code interface. Customize it, personalize it, and deploy it at scale across any marketing channel. With Arria x Boost, your content creator — and sports fans worldwide — will feel like an MVP!

The platform is designed to surface the most engaging details (automatically highlighting a player’s 30 points rather than her two assists, for instance) and can be tweaked to insert different stats based on consumer attributes.

For sports betting, an email to casual bettors could mention a team’s winning streak while a simultaneous version to diehards highlighted detailed player split numbers. Abdul-Hamid said a single template for a match recap could produce more than 60 different automated messages once various personalizations and relevancy factors are accounted for.

Sportico reporter, Jacob Feldman, explains the current and emerging opportunities that make this partnership is so relevant. Sportico full story...

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