4/20 Marks the One Year Anniversary of Freedom Grams and Their Fight to Free Cannabis Prisoners

“Freedom Grams” Created by Industry Coalition Continues to Advocate for the Release of More than 40,000 People in the U.S. Still Incarcerated for Non-Violent Cannabis Possession

Created by Industry Coalition Continues to Advocate for the Release of More than 40,000 People in the U.S. Still Incarcerated for Non-Violent Cannabis Possession

NEW YORK (May 3, 2023) — April 20, 2023, was the one-year anniversary of the non-profit cannabis brand Freedom Grams, launched by cannabis platform provider AROYA, retailer and manufacturer GABY Inc., and non-profit Last Prisoner Project. Each pack of Freedom Grams comes in the exact amounts of cannabis for which people are still in prison. All proceeds from Freedom Grams are funding the release of cannabis prisoners, as well as general cannabis justice reform.

Freedom Grams
Freedom Grams

Coming off the heels of 4/20, the biggest day for cannabis in the U.S., limited edition Freedom Grams kits are being sent out to influencers, journalists, and policymakers to amplify Freedom Gram’s message of cannabis criminal justice reform. Each box includes branded accessories to remind cannabis consumers of the double standards in the treatment of cannabis prisoners.

“We launched Freedom Grams to bring people together and create a real connection to cannabis prisoners. It’s great to see that more partners have joined us in this fight,” says Christian Hertel, VP of Marketing at AROYA.

Freedom Grams has received many accolades and recognition in the industry with a Grand Clio at Clio Cannabis and several other awards including the Cannes Lions International Festival of Creativity, New York Festival, The One Show, and more.

Launched through California-based dispensary Mankind, Freedom Grams has connected with many more partners in the industry including Ball Family Farms and Dewey Cannabis Co. The initiative has expanded its reach to new states like Washington with over 60 retail partners.

Freedom Grams is an open-source brand. This means that other industry participants — growers, retailers, brands, or individuals — can join by creating Freedom Grams labels for their own product, with every partner donating their proceeds to Last Prisoner Project. The group was formed with one goal in mind: to work toward the release of people imprisoned for nonviolent cannabis offenses.

“I am happy to support Freedom Grams and the work they do in partnership with Last Prisoner Project to free the tens of thousands of people currently serving time for cannabis. There are multiple ways to support our incarcerated cannabis community, and this is a crucial one,” says Stephanie Shepard, Partnerships Manager at Last Prisoner Project.

Since October 2022, which saw President Joe Biden’s pardon of federal prisoners convicted for simple cannabis possession, the government has not made much progress. It took five months for pardon applications to open up and in its current state, it does not apply to state-persecuted individuals. All this while the cannabis market is estimated to reach over 31.8 billion USD in sales by the end of 2023.

Last Prisoner Project’s policy team has been working around the clock to ensure cannabis legislation across the country contains resentencing and record-clearing mechanisms. One of the big initiatives they launched in 2023 was the Pardons to Progress campaign, which urges governors to issue clemency grants to those incarcerated on state-level marijuana charges.

“Freedom Grams is a reminder that the fight doesn’t end with legalisation. It ends when every cannabis prisoner can go back home and be reintegrated into society without a record,” concluded Christian Hertel, VP of Marketing at AROYA.

Freedom Grams is an initiative by AROYA in partnership with Last Prisoner Project and GABY Inc., idea and execution by Serviceplan Group, together with design studio Moby Digg, type designer Michael Clasen, and creative coder Daniel Kuhnlein.


Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About JMRConnect

JMRConnect is an award-winning public relations, digital and influencer communications agency that helps brands connect to their target audience.

"Employee Advocacy Platform, CEI, Wins 2017 SABRE Award for "Best Marketing Technology"

"The most proactive agency I've ever worked with!" - Samantha Osowski, SVP Marketing for Yorktel

Our clients' successful campaigns are marked by tier-1 media coverage, thought leadership, 3rd-party recognition, and multi-channel visibility. Engaging both internal and external stakeholders transforms friends, followers, and industry leaders into loyal brand advocates.

"Shaping Influence Worldwide®: A trademarked, 360-degree approach to telling your brand's story with focus, consistency and authenticity, across every medium."

Social media has changed both how, and from where people receive and consume news and information. For advocacy to be effective, messages must not only reach your target audience, but also resonate across multiple channels to impact opinions, build brand trust, and solidify reputations. Our 360-degree approach leverages traditional, interactive digital, and social engagement to tell your story with focus, consistency and authenticity, across every medium.

visit www.jmrconnect.net